the curse of the viral net

It was recently posted online that Wellcome Images has released a gigantic repository of medical images under Creative Common licensing. Boing Boing blogged the story on July 8th, apparently spiking the traffic over at Wellcome and bringing down the site for nearly an entire day. These unintended consequences of the viral nature of web show the true power of the RSS feed. Whether organizations should have to spend time and resources in developing a contingency plan for server-crashing blog publicity is another story.

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